GoGo Bethke: From Immigrant to Not-Your-Average Real Estate Empire

Prepare to be captivated by Go Go Bethke, the dynamo, once immigrant from Romania, who came to the US at age 21 and truly created the American dream through real estate - but not in the way you might expect!

With the finesse of a master strategist, she's not just selling homes; she's sculpting a legacy of women who don't just dream of financial abundance—they create and own it. In an era where social media can make or break your business, Go Go shares her playbook for turning likes and shares into millions. Her story is a masterclass in molding the entrepreneurial spirit required to dominate the real estate game. She truly has and shares what it takes to be an outlier, noting she would never want to be average, and neither should you ;)

But this episode is more than just high-powered deals and market savvy; it's a testament to the power of the human spirit to manifest incredible feats. The wisdom of "The Greatest Salesman in the World" isn't lost on us as we explore the unparalleled beauty of our individual journeys. Picture this: a chance encounter with Go Go at a Tony Robbins event, where the vibrancy of intention brings us full circle to this very conversation. It's a reminder that sometimes the path we take is less important than the vision that propels us, and that embracing our unique compass can lead to destinations beyond our wildest ambitions. Join us, and you might just find the keys to unlock your journey to greatness, and realize how at eXp and with an abundance mindset, the world really is your oyster!

Tell me more about working with Beth and Christine (And being part of Gogo's group at eXp)

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Transcript

Speaker 1: 0:31

Today's guest is a true honor to have the opportunity to sit down with and talk to. We spoke about an array of topics around real estate, what it takes to build a multi-million dollar empire and manifesting. Go Go Bethke is a realtor and a true leader at EXP. She's an entrepreneur, she's tenacious, she's kind and she's just a spark of a human. She was named the number one social media realtor in Michigan in both 2020 and 2021, number 16 social media realtor nationwide and one of the top 125 most influential people from Success Magazine, and she has her own TV show called Go Go Prenor. She runs business boot camps, she runs retreats.

Speaker 2: 1:22

she is just a powerhouse when we came to EXP. Go Go was one of the first icons of the organization that we were introduced to. Witnessing her ability to be successful beyond real estate transactions was a huge motivation for us at the Abundant Investor to join EXP, where we knew we would have incredible collaboration opportunities within the EXP world, including bringing business streams and other ideas to the EXP community. She really was a testament that we could build a business on our own terms at EXP and we are loving doing so. We're so excited to share this conversation with you today and, without further ado, please enjoy this inspiring conversation with Go Go, bethke.

Speaker 3: 2:07

So, Go Go, we are so excited to have you here with us today. This all started because, gosh, three or four months ago it was online and you were online talking about how you are so committed to see more female millionaires and billionaires. And I commented on your post and you got back to me like immediately and we had this great dialogue and it was such good energy and you said how can I help you with your mission to do the same? I said, well, do you ever want to be on our podcast? So here, we are.

Speaker 3: 2:38

We're so excited.

Speaker 4: 2:40

Well, thank you so much. People say all the time I get back to them so fast, but hey, instagram is my job, right, so I don't do anything at all. It's not that I don't do anything else, I do a lot of things, but there's a lot of things I don't do which allows me to have Instagram as my full-time job, right. So when I decided to build our business is which originally started out, as you know, chasing the next commission I took the avenue of social media because I didn't know anyone. So that was always my full-time job and I just kept it because I'm good at it and I enjoyed it. It doesn't feel like work. I like to do what I'm good at and it comes natural. And here, we are.

Speaker 3: 3:17

That's great, I love it. So you know, we'd like to just kind of hear a little bit more about you and that mission about helping women become millionaires and billionaires. What sparked that in you? Oh?

Speaker 4: 3:30

gosh, where do we start?

Speaker 4: 3:32

I don't know if it's just women, to be honest with you, but I do feel like, taking in consideration that more than 50% of realtors are now women, such a low percentage are actually team leads, right?

Speaker 4: 3:44

Usually the team leads are broker owners or men, and I would like to change that percentage right. I would like women to have the balls that it takes to be a leader, right, and so that is really my mission. I also feel like many of us not just women, necessarily in the industry, but realtors mostly in average don't invest right. And here we are, so said, being the expert to other people who are spending the most amount of money they will ever spend in a lifetime on a real estate transaction, but we don't actually practice what we preach, right, like, besides the home that we live in, like, how much do we really know about investing and the return on your investment and the income tax write-offs, and you know all of the different benefits of how to actually grow wealth. So how could we possibly advise someone how they need to be growing their wealth if you don't walk the walk?

Speaker 2: 4:36

I love that it's so aligned with our vision. Gogo, we really believe in that. At the core of the abundant investor, we share a lot of the same sentiments. We want women to be able to have ownership over their finances, over their wealth, we want them to feel abundant, we want them to know what abundance feels like, and agree with you about the there's no reason why women shouldn't be managing their finances, and it is a bit of a. It's an interesting dichotomy that women are on the front line selling real estate in so many numbers, right, but not necessarily advising people on other finances in the same types of numbers, and then real estate agents themselves, as you said, aren't necessarily managing their own wealth the same way, and there's a lot of opportunity there which we do want to dive into.

Speaker 2: 5:28

I'm also curious, though I want to understand I've know your story that you came over to the U? S and you just recently said that you've been in the U S as long as you were in Romania, where you grew up right. Can you tell us, can you share for our audience of women who are? They are go-getters and they do want to build wealth what was your childhood like? You know, what was it like growing up in Romania. And where did the fire of go-go that we see today? Where does that spark come from?

Speaker 4: 5:58

Oh well, that's a great question. I wonder why, by the way, I am right, besides the pure fact that this is how God created me to be right, I always been very competitive. I don't know why, I don't necessarily know why I have to win, I just know I don't lose. So that's simple in my mind, right? I grew up again in a small town called Ciccerada, transylvania. I am Hungarian by nationality, but I was born in Romania, so my first language is Hungarian.

Speaker 4: 6:25

I grew up going to Hungarian school. I speak Hungarian with my parents and it's a totally different language than Romanian. So I learned Romanian in school. So that was my second language. And then I learned English when I came to the U? S when I was 21 years old. So the first 14 years of my life I lived at home and my parents have a lot of rules. Especially my dad was very, very strict father, and my dad always said these are the rules as long as you live under my roof, these are the rules, and if you don't like it, that's the front door. And so for many years I was like roof, front door, roof, front door. And then at 14, I was like front door.

Speaker 2: 7:02

And.

Speaker 4: 7:02

I just I don't do well with rules. I don't do well with people telling me what I can and cannot do, right, Like I believe I can do absolutely anything I set my mind to. Like I am just that, can I say that shit crazy? Like yeah, that's crazy, right.

Speaker 4: 7:16

And so I had a hard time of my dad telling me what I can or cannot do, or society telling me what I can and can I, what can I wear, what can I go and who can I be friends with, and you know all of those things. And it's 11, 11. So I did write, I followed my dreams. So at age 14, I moved out and I moved to a, really because I was like, okay, so if I choose the front door, then where am I going to go? Because Romania has negative 40 degree winter, so the bridge doesn't really like under the bridge doesn't really work for me, right. So I was like, okay, where am I going to go? So I figured I've heard that there was a religious high school in a town over that had a dormitory so you could live there and go to high school. So it's like that's where I'm going. So I applied, I got in and I lived for four years in a different town where I was allowed to go home one weekend a month. So really I love the way. And then on that one weekend a month I went to visit my boyfriend. So that was my high school years and then I went to college in Hungary. So Hungary is the next country over.

Speaker 4: 8:11

Being Hungarian from Romania, we were considered a minority and there is a large college in Hungary called St Estonian University St Steve, I guess, would be in English and they had an opening for I don't remember how many, maybe like 60 spots for Hungarians from other countries, right, because if you have a Google old Hungary, it used to be much bigger what it is today. So all the neighboring countries kind of got a little portion of Hungary. Now they belong to other countries. So the portion Transylvania where I'm from, it used to belong to Hungary, now it belongs to Romania. So I'm considered a minority on Romanian territory, makes sense. So since we were a minority, we got a spot. You still had to apply and there was like 600 applicants for 60 spots and I got into 11 spots. My mom woke me up one morning, mind you.

Speaker 4: 8:54

I went to religious high school and then for college I had to pass chemistry, physics and math and biology. I was like I don't know, I didn't think about any of those. So it was an ABCD kind of task, right? There was a question. You had to choose your answer and I literally paid. What is that called? Iniminimimimimimol? I can't put you in the wrong place.

Speaker 4: 9:14

I got into college on iniminimimimol Because I was like there's the question. I had no idea the answer. I just circled what. I was like iniminimimimol, da, da, da, da, da circle. Next question iniminimimol. And I got into college. I got an 11th.

Speaker 4: 9:30

And I got into college and asked me how I did on my first exam. Failed, you're just sick. I mean, I am nothing about biology, I knew nothing about chemistry, I knew nothing about physics, like I came from a religious high school and I went into an agricultural engineering job and two and a half years in I realized that I need to pass an English exam. And I also realized that checking if the cow is pregnant with my arm up this high in the cow can't really do it. It's Starbucks in one hand and high heels. So I was like this is just a crack for me. So that was pretty much. I was like, ok, I need to go to somewhere where they speak English so I can learn English and I can come back and pass the exam, even though I didn't want that diploma. And then I came to the US and I met my husband and we got married four months after reading each other and we've been married ever since, and that's the story of me coming to America.

Speaker 3: 10:23

Oh, I love it.

Speaker 2: 10:24

Wow, that's amazing. So I can sense that this fire in you and this wanting to go your own way, and you had this desire that you were going to succeed and nothing was going to stop you. That was part of you from the beginning, especially with your dad's strict rules and you making that decision to leave and taking it into your own hands, and I can see that today. I can see that fueling so much of the way that you do things and we talk a lot about at the event investor. We talk a lot about breaking the rules and being unconventional and how, if you want to have a rich life whether that involves a lot of money or a lot of abundance in other forms it really does require you to question the way that things are done in the mainstream and take things into your own control and make decisions that are going to go different from they're going to go counter to culture a lot of times. So I'm curious how you've dealt with that and have you felt pressures?

Speaker 2: 11:21

I mean, it seems like coming to the US. You were already used to being a minority and then you came to the US, so it was maybe more comfortable for you. But I just would love to hear a little bit more about how you deal with that. I think that's one of the things that women today struggle with so much. We still have this leftover from our teenage years Like I need to belong, I need to fit in. Never had that.

Speaker 4: 11:44

I'm sorry for everybody out there, but I've never had that For me. I have the polar opposite. For me, it's like if you are like everybody else, you are average, and that was freaking, scared me out of my pants. I want to be unique. I don't want to be like anybody else and I don't want anybody else to be like me. And I know that nobody else is like me because God created me and I don't know if you knew this, but there's not a single human being in the history of mankind that had the same retina or had the same fingerprint Like we are as unique as a snowflake, then why are we trying to ever compare ourselves to anybody?

Speaker 2: 12:13

else.

Speaker 4: 12:14

There's nobody ever who walked this walk of life. That is, like you, right, and one of my favorite books. If anybody needs a refresher, of course something, it's this book right here. The Greatest Salesman in the World and scroll 11, I think it is Look at that. It opens right there. I read it a couple of times and it says this Nature's Greatest Miracle Since the beginning of time. Never has there been another with my mind, my heart, my eyes, my ears, my hands, my hair, my mouth. None that came before, none that lives today and none that comes tomorrow, can walk and talk and move and think exactly like me, all around my brothers. Yet I am different from each. I am a unique creature. I am Nature's Greatest Miracle.

Speaker 3: 12:56

Love it. Love that Beautiful, I love it. No, I'm not going to take somebody else.

Speaker 4: 13:02

And I do not want to be like anybody else. God forbid. For a hot second I would be averaged. That would be the most boring second of my life. I love it, Not interested. Thank you. I am very happy with who God created me to be, and I'm not here to please anyone. As Brent Gove says, I'm looking for the people who are looking for me, so if I'm not someone's cup of tea, we just don't need to be doing things together. It's really that simple.

Speaker 2: 13:26

Plenty of other people out there. Yeah, absolutely, I love you Ron.

Speaker 3: 13:32

I love your approach and it's refreshing. It really is, and especially in today's day and age where people just don't have that, I don't know that drive and the tenacity. I think it's a great example for kids, for women, and it's awesome. Now I know that you guys were both together in Dallas at the St Tony Robin's event and just bring it back, christine. I saw GoGo's post and I knew you were there and I said you've got to go look for GoGo right.

Speaker 2: 14:07

Yeah, and I manifested that in less than 10 minutes in a crowd of what there were 10,000 people. I said OK, I said totally, I'm like I had no doubt in my mind and I got up to go to the bathroom five minutes later. And who's in front of me in line? Maybe two people ahead?

Speaker 4: 14:25

Well, let's talk about manifestation, right, because that is the reason why I have what I have today, because I always say, if you can't imagine it, you can't have it right. And so if I ever face with something that I don't feel like it can be mine yet, or I face the truth that, hey, if I'm not ready to have it, then it's not going to arrive right, or I sit and meditate to figure out what obstacles do I need to get over, why do I feel like I'm not deserving of that, or why do I feel like I'm not there yet, or why do I feel too little of myself, or whatever. And I will stay there until I see myself reach that goal, right. And then, as soon as I see it, I'm like, oops, it's mine, it's just a matter of time when it's going to walk right in front of me, two feet ahead of me, right? So how are you done? What are your two cents about manifesting?

Speaker 2: 15:11

Oh, love it. I love it so much. So I was not surprised at all because I've had especially with real estate and I'm new to the broker world, I'm new to my new agent, but in my own real estate investing and finding my own homes it's been so I have so much clarity around it that it just appears really quickly. So the story I always have told and I've told on this show I won't tell it now, but the home that I'm in right now was a perfect manifestation of the vision that I had and so many things coming together and I think that you're totally nailing it. Go Go with talking about the vision. And I think the other piece of it is that so many people in our world are analytical and they're like problem solvers, they're trying to make it happen. It's like let go, just let go of the how and the efforting so much and focus on, like you said, sit and meditate, see with clarity what you want and don't focus so much on how it's going to happen, because it will happen it will happen.

Speaker 4: 16:12

I could care less about how. I tell my team all the time that I'm a big dreamer, like I dream of the big end result that I want and how the heck we going to get there if I could kill last. But I just know we're going to get there. I tell my team all the time we'll jump and build on the plane down. We are not going to hit the ground.

Speaker 4: 16:28

Who cares which route you're going to take, it's really the speed of it that matters, just like GPS. If you know what your end destination is and you plug it into your GPS, it's going to give you options. Do you want to walk it? Do you want to take a bike? Do you want to do public transportation? Do you want to take main roads or dirt roads only, or highways, exclude highways, like what speed do you want to go work with?

Speaker 4: 16:50

So I feel like God gives us that ability to imagine what we want and then, if you can imagine it, you can have it. The question is which route do you want to take? It also gives you choices and I feel like analysis, paralysis, where most people like I get must be every T cross and every I dotted and just the perfect plan to get there. I'm bringing everything. I have no plan. I just know we're going to get there Because I know if I can imagine and I can have it how the heck are we going to get there? What do I care? I know we're going to get there.

Speaker 3: 17:18

Yeah.

Speaker 2: 17:18

Yeah, I think it's part of the fun. I think it's like letting go of that and seeing what unfolds and trusting that there's something bigger that is orchestrating all of it. It's more fun that way. Who wants to be stuck in a spreadsheet, right? Yeah, I love that so much and I love that you lead your team that way. And I know, just going back to UPW, like I know that you are a big Tony Robbins fan and I'm curious yeah, I'm curious to hear more. You want to get to meet him? Tell us more.

Speaker 4: 17:47

I'm so excited. So Tony changed my life right the very first time. First of all, I didn't even know who he was. Let's go down in the path of soul searching, ok. So at age 29, I started questioning why am I here? What purpose do I serve? I don't necessarily have a talent. I can't sing or draw or run a 5K. I'm not really good at anything specifically right. Then I was like I never knew what I want to be when I grow up. So I was just kind of floating in my thoughts like, oh, I get interested about this. And then here's another skill. I figure it. I put all, I got into it, I figure it out, then I'm over it.

Speaker 2: 18:20

Then I'm interested by some. I think a lot of people can relate in our audience.

Speaker 4: 18:25

And then I'm like OK, so then can I just stick it out in something where people are like, oh, I'm going to be a ballerina when I grow up, and then they train for 30 years and then they're a ballerina for 30 years, like I'm like, see, why don't I have something like that Right? So at age 29, I started searching like why am I the way I am? What purpose do I serve? What do I bring to this world? Like, do I bring anything to this world? Like all of these big, heavy questions. And then I started going down the path of Dr Wayne Dyer, oprah's Super Soul Sunday and Master Class and Tony Robbins. And then I started following Tony Robbins and then one day he posted something and I just responded. I don't even remember responding to this, but I just commented.

Speaker 2: 19:02

I'm like, oh, you look like a normal-sized human.

Speaker 4: 19:04

And the next thing I know I wake up and I have a message from Tony Robbins. So it's like, so that's how. The first time I got introduced to him he invited me to one of his events and that ever since then I just couldn't stop right. So I have done UPW, which is Unleash the Power Within I don't even know, eight, nine, ten times, something like that. I did that business mastery a couple of times. I did Date with Destiny. I did that virtual, I did that in person. So I try to go UPW every year.

Speaker 4: 19:29

Upw is like my food for my soul. It's kind of like your baking every single year, like he kicked my ass and I'm ready to conquer the world, that I leave from there. And then last year do you guys know Krista Meshore? No, they're not here. So Krista did an influencers challenge for Tony Robbins and Dean Graziosi the year before last, and last year she asked me she's like I don't want to do it again, but if you do it with me, I'll do it with you. So pretty much what happens is if you get into the top 10 of influencers, which there was like hundreds of us, if not thousands of us, and this is like the Brendon Bouchard's of the world and like big influencers names, right, and so there was Little Me and Little Krista. I mean Little Me and Big Krista, right, and so we came in second or third place, I can't remember. But the top 10 of the influencers get to meet Tony Robbins, so in April this year I get to meet him. Oh, that's amazing how come you're not getting.

Speaker 4: 20:22

I am so excited right, Like that man has changed my life so I'm so excited just to give him a hug. I got to hug Dr Wayne Dyer. Wow, amazing, it was like the best hug I ever got. That hug taught me that people have energies. Yes, Like usually the prior to that, you know, you get that feeling of like, oh, if I never see you again, I'll be perfectly fine. Like that's a negative energy of someone, but the positive energy of someone I never really.

Speaker 4: 20:52

I don't know if I never paid attention to it or if I never experienced it prior to hugging Dr Wayne Dyer, but when I got a hug from him and I was the only one who he pulled up from the crowd and got a hug at that event in Detroit, I couldn't even tell him. Like I was running around like an energizer bunny with a high line, my face like oh, that was the one thing. I'm like I can't believe it. That was it. That was it. I was like it was like that For like two weeks. I was like this was like two weeks.

Speaker 4: 21:18

I was like, oh my gosh, I feel like I got hit by lightning, Like that energy that that man held. I'm like OMG. So I feel the same way Once I write. This is why I always get like pretty much front row tickets, Like I would touch him if they didn't take me out. I'm so super excited Like you can ask him one question. But I'm like, seriously one question. I just want to hug Like if I have a question, then I just want to take a photo, Okay.

Speaker 2: 21:48

Amazing. I think it, just like you know, going back to the energy and the hug and the you know and you, you will be in the proximity of him, You'll be. There will be such a small group. You're going to be in high vibe energy. I think with Wayne Dyer we're like what you're really talking about and whether you notice that of people before right, like we can only receive what we're tuned into. So like when you're vibrating at that higher vibe, you're going to pick up on other higher vibes and I think when we're in another frequency that maybe isn't so high, it's we're just not available to feel it. So we're not, we're not tuned in. And I think that's the benefit of spending time around people like Wayne Dyer and hugging them until the Robin. Yeah, I mean, I think about exactly.

Speaker 3: 22:36

I was like I'm going to download that.

Speaker 4: 22:38

I don't know. You see the what's? The movie the Avatar. Avatar, the blue people was an avatar. You might not know how they took their hair and they plugged it into the tree and they downloaded that information, oh yeah.

Speaker 2: 22:50

That's like perfect analogy.

Speaker 4: 22:53

I'm going to hug Tony as long as they let me peel you off of him. Yeah, I think I was going to have to, like wrench me off of him and I'm just going to download. That is great.

Speaker 3: 23:05

Well, obviously working, go go, because here at XP you're like one of the top agent attractors, so your energy is attracting. I just heard you say this morning I think you have over 1200 people that have come under team go go, and I mean that, is that just a testament to that energy?

Speaker 3: 23:24

I love that. I love having come from other. I've been in real estate for a long time and the term was always recruiting and it always felt icky to me, even though that was really a big part of my job and I think I hired over 500 agents during my time but it never kind of just didn't fit right. And then I love that the term here at the XP is agent attraction, because if you want to come, we'd love to have you If you don't don't. And that I to hear you talk this morning about your growth of over 20% last year, just how your team is growing and of course we're part of that organization. It's working. It's an energy that people just want to be part of.

Speaker 3: 24:06

And I love that.

Speaker 4: 24:08

So I call it agent attraction. I never called a single agent. They all call me, raise their hand, they mess it me. Hey, go, go, okay, tell me more about the CXP thing, right? Or we do Wednesday presentations every Wednesday night at 8 o'clock, which I'm presenting tomorrow night. So you're back, your team, go, go, right, you're under it, amy, same same. So that's awesome. So every Wednesday night I do a presentation. So if you don't want to be presenting yourself, all you need to do is just invite I call it wine, not exp, because usually I have a glass of wine and I explain the exp model pretty much with this energy and then at the end I send them back to the person who invited them here today, right? So then they go back to you. You answered additional questions. You sign them up when they're ready. So, yeah it's.

Speaker 4: 24:54

I call it agent attraction because I remember the day when I used to be. I looked at people as a Commission above their head. Right, I was like $12,000. I'll be your best friend. 90 days. I'll be your best friend. 15 thousand dollars, I'll be your best friend. Oh, 25,000. I was chasing that next commission and everyone had to live somewhere, right, so everyone was like a potential commission to me. So I don't want to live life like that anymore. Right, like I used to work for money, don't get me wrong. I still work for money, but today, in today's age, I get to choose.

Speaker 4: 25:26

So this way, when you're doing attraction, you're really attracting the people who are already like you. Yes, so you are already on the same frequency. You like the same things. If you communicate in the same style, you love to attend the same events. Hello, right, have to convince each other.

Speaker 4: 25:41

I don't have to feel awkward in someone's presence. I have them in my home. I actually have someone who joined me two weeks ago who's coming today for two days and just gonna spend two days. It means like a go, I just want to see how you work. I want to see an action. I'll be a wallflower, I'll just sit next to you. So I have her that was driving for less 13 hours to come spend two days with me. So this is the type of things I like to do and this way you're building the community. You're building your people. There is no drama. We love hanging out with each other. We hang out at events Like this is truly that empire and that community that I don't feel like I work. I feel like I get to do what I love. I get to do what comes natural to me. I get to do what I like that's important to me, like investing finances and entrepreneurship and mindset and crystals. And yeah, recently I started going into the whole crystal route and here's my, my newest one.

Speaker 1: 26:36

It's so beautiful.

Speaker 4: 26:37

I went to a massage what is it called a Right here? Yeah, and she puts these little stones on me right. It's like they're about the same size, like little stones, right. And the one she put on my chest, which was this green I can't remember what it's called amethyst, some sort of a quartz, but I can't remember now. Anyway, she put a small one in my chest. It felt like a boulder. I'm sorry, I have to open my eyes. I'm like what's on my chest? And I look down and seriously was like a rock like this, like you're kidding me right now, like if I'd like. She parked a semi truck on my chest right, and I'm like, wow, what is this made of? And she told me green something.

Speaker 4: 27:18

So I went to a crystal store straight out of that thing and I bought it and it's sitting on a little hockey puck. So these, these are my newest favorite things. It's a little LED light hockey puck, so when you put your crystal on it, it lights it up. Oh, that's cool Upstairs in our bedroom. That is just amazing. That changes colors. And then I was researching. I felt like I needed crystals for some reason right over the weekend and I was researching and this Lumineer I think it came up, I can remember how to run said this thing right here on my neck is One of the oldest beautiful crystals, like back in the day of what is the lost city starts with an A. I'm at this. Yes, thank you. And so in. This is back in the day of Atlantis. So each of these, it has little grinds on it like a tree does, right as the tree tree grows, and each of those is a different era. This is almost like you're downloading information from the tree of avatars. There's a stop, and I'm cool.

Speaker 2: 28:18

I mean too late, late, so you have time to Step into the things that you want. I know you do a really great job of Delegating and you've done a great job with your team and you're obviously attracting people that are aligned with your energy and it's easy because of your energy, frankly, and you you know, I think it's such a testament to the way that we want to do business, like most people want to do business this way, and it doesn't have to be the old way it's, it is a more feminine way of receiving. It's not this masculine like come be my best friend. Like you know to change, to change every time you see someone, the same way that I think.

Speaker 2: 28:55

You know I used to think about real estate agents too, right, like I don't, that does not appeal. Right, that does not appeal at all. Right, now you're one of them. You're like, but I'm not because I have a completely different Lens on it. You know it's, it's a try. It's the same way attracting deals that way as well, the same way in attracting all of our clients. So it's really, really amazing, and I think the rich life is about Making time for the things that you want to to do, and then it's also creating space and Creating a team that's like people that you want to work with, essentially surrounding yourself with them. I love that so much.

Speaker 4: 29:39

We think when I was in transactions, I haven't sold the house in three years and that was my goal and I reached my goal. Yes, congrats, thank you. But my team does. Don't get me wrong, I'm still very much in production under the go-go-go-state team. Umbrella is just, I'm not the one boots on the ground anymore. But even for my team I don't buy leads.

Speaker 4: 29:55

Everything is to attraction, everything is to social media marketing. Everything is to pass clients and doing an amazing job working in the ones that you have, but they are so happy that they're happy to refer for years at a time, right, and you have five-storey views on Google, like when you get to work with your people, you just get along like there is no bad reviews, there is no drama. You get to the closing table, sometimes like holy shit, I'm getting paid and how? Like okay, I guess, thank you God, I guess I'll take it right. But I think that's the. That's. The beauty in attraction Is that when you know what you want and you know who your people are and I think most of the time People are so used to Trading time for money then they had to do whatever they needed to do in order to make that money but they can't even come prehend of like hold on, if I wouldn't have to do it, if I get to do it, then who would I work with? What do they look like? What qualities do they have? Where do they live? How old they are? What's important to them? Do they have kids? No kids. Are they single? Is it loft? Is it house like?

Speaker 4: 30:50

When you know who your audience is and same with any product than I ever create, I always think about who is it for Mm-hmm ideal client, right? Who is that ideal avatar in, in some cases, how they call it? And and when you see, when you slow down enough, when you have time to slow down enough to work on your business and not in your business, that's when you get to create Mm-hmm. That's when you get to take your life in your own hands and tell the universe what is it gonna be like? Because if not, you're just gonna get whatever's left over of the Missing formation out there. And then you wonder why is going in all kinds of directions? Because if you don't give a direction yourself, where can it possibly take you? I just yeah.

Speaker 3: 31:30

So exactly in the you know, with real estate agents. You know, the only way a real estate agent, most of the time, can make money is through another transaction, and so every January you know all the real estate agents I know even the more successful they are that the more they would have this. Oh no, how am I gonna do this again?

Speaker 3: 31:50

And you know, the thing that I really loved about you exp is hearing about all the different ways that people can make money, even just you know looking at you and your different business lines and in hearing Glenn talk about you know the stock options and you know talking about Investing in real estate. Like I agree with you 100%. Real estate agents have a front-row seat to the market. Why don't they invest in real estate themselves just to create another stream of passive income? It's such a great opportunity for them and but there's a culture here that is like no other culture that I've seen at other companies and I've been to some big real estate companies. How has that impacted you and your ability to sort of grow all these different businesses?

Speaker 4: 32:34

Oh, my gosh, like I can't even how much time we got. I Mean I was done. I'm very. One of my qualities that is my best and worst quality at the same time is my level of loyalty. Right, I'm super loyal, even when I shouldn't be anymore. Right, I can't say lately, lately I'm really good at cutting course and someone's no longer deserving my time. But Growing up in the industry right, there are some growing up in pains, and that was one lesson that I had to learn. So I've stayed with real estate one for seven and a half years and then I switched to Keller Williams for eight months. And Keller Williams and their profit share really what opened up my eyes for exp's revenue share. So if it wasn't for that stepping stone, who knows if I would have ever came to exp. So I can think Kelle for that, right.

Speaker 4: 33:19

But with that being said, I was used to the closed-door policy. So at real estate one, what I call closed-door policy, when you are in an office setting like at a local brokerage, if you think about it, everybody else in that same office is your local competition. Why should they teach you how to do something? Because then you're going to take away from their slice of their pie, right? So everybody's got a look of business. Everybody's guarding how they're doing it. Everybody's like I don't know, maybe Google it right, like they're not gonna truly freely help you because in their eyes, you're competition. And then the more someone doesn't help me, the more I'm like oh, I only wanted a slice of your pie and I'm gonna take a whole freaking pie. That's just how I want, right? So, that being said, after I switched to me so that's what I was used to I was used to agents guarding their pie. I wasn't used to like, hey, can you have, do you have a spreadsheet for this? Like I knew they're not gonna give it to me anyway.

Speaker 4: 34:08

Right, so I go to this very first exp event and I like to say I was Nemo swimming with the sharks at the moment, because I was, like you know, six, seven million dollar producer and I'm in the room with like Teams that do 285 million with 108 agents, right, like I was like let's not email big shark, right? So I'm in this room about 50 of us. It was a Honey Badger event and you guys are Honey Badgers too. Yes, so I'm sitting at this Honey Badger event, the group that's above the team of organization and Someone speaking on stage and I'm sitting there and I had an assistant at the time. So I had Christie. She's our director of operations today. Back in the time she was like my right-hand girl, right, my assistant.

Speaker 4: 34:45

So I'm sitting there and this guy is talking about a tracker. I don't know what trackering was, but I'm sitting there in texting Chris. I'm like, hey, by the time I get back, we have to build this tracker, we need to track this and we need to track that. And I'm typing right like Diary of the phones, like ideas. I got to capture all their ideas so I can implement instead of taking notes. I'm taxing my.

Speaker 4: 35:02

So if you see me in an event, I'm implementing. So if you see me on my phone, I'm listening to what they're saying and I'm taxing my team to get it done. Like I'm not even writing it down in my book, like I am literally telling them what to do and by the time I get home, better get it done right. So I'm an implementer and so, anyway, I'm doing that and I feel a tap on my shoulder and I'm like, yes, I look over and the guy Go. So there's a guy sitting to my left and there's a guy sitting next to him. So the guy who's sitting next to him is the one who tapped me on the shoulder. He's like what are you doing? I'm like I'm thinking. He's like wondering why I'm not paying attention. Right, I'm actually messaging my assistant to build this patchy.

Speaker 4: 35:35

By the time I get home and he goes oh, don't do that, I already have it. What's your email? I was like what, first of all, what's your name? Second, why would you want to help me? Like it was such a different mindset.

Speaker 4: 35:53

And so, to answer your question, I would not be where I'm at today in my career if it wasn't for EXP. I would have not learned about more. Don't get me wrong. I knew about social media marketing. That's how I built my business. But what really catapulted it is is by learning from the others who are doing the same thing but in a different way. Right and pick from their brain and they will actually share, because when they grow right as a company, our stocks, when our stocks will be finally have a retirement, something to retire on.

Speaker 4: 36:19

So I feel like, as the Honey Badgers say it, it's like one big file. Everybody brings their log. We throw our own log down there, because we all have skills in something that the other person doesn't right, and we throw our skills in that log and together we can copy from one another instead of having to reinvent the wheel. So really, and I'm the world's best copycat Like, I'm just really good at it.

Speaker 4: 36:39

If there's someone who's already been somewhere where I want to go, I am not in like, I will get 2018 deep on your social media. I will read your blog posts, I will check out you on Google, I will watch every YouTube video, I will message you on Instagram, I will get into your calendar. Like, I will do whatever it takes to study that person. So then I don't have to reinvent the wheel, right? So then, not only that, it's an open book policy. Not only that, it's international open book policy.

Speaker 4: 37:05

So there might be an agent who's doing something in Canada that didn't get to the USC ad, but I'm like, ooh, what a great idea. That's gonna be the first one to bring it. But then also, it's like there are systems for it and there's events that I never attended before, because in the past an event for me. I'm like, why would I wanna go and make a bunch of new best friends in real estate? Like I'm looking for new best friends, like I'm not looking for a new best friend, right, but here is just different. So the way this company is built and the amount of knowledge that is shared and the amount of help that is provided from one to another, and the amount of leads that feed to each other, that's not an organization that will change anyone's life.

Speaker 2: 37:43

Yes, it is so collaboration over competition. I feel like in a way that I never thought about, real estate and one that I could truly get behind, and I know we both feel that way. And I love what you said about feeding the fire. It's just so true. Everyone is there really supporting everyone else and I think, yeah, like for a lot of people it would be a shock to the system. Oh, you mean, I don't have to create that spreadsheet, you're gonna share it with me, like. Is there like some kind of trip up in there where you're gonna like hack me, like? No, because it's like. It's like so genuine and so real. I love that so much.

Speaker 2: 38:19

Gogo, I have to ask you because you recently published and I know you're an avid reader and we are too I have to ask you you recently published some of your favorite books. We have a lot of overlap there too. One of the books that you talked about was what would the Rockefellers do, and I wanna talk about that for a minute because I know not a lot of people are familiar with that one. It's a lesser known book, it's not on the bestseller list and it's right here yeah.

Speaker 4: 38:47

Probably one, so I read when I travel. I didn't see where it is. It's a smaller book.

Speaker 2: 38:53

It is a smaller book, yep.

Speaker 4: 38:55

You can see if I find my version of it. I travel and that's when I read, so it's probably one of my travel bags.

Speaker 2: 39:03

So we love this I have to hear a little bit about my dad. We love this book because it is the epitome of when everybody's zigging you, zag right. I think there's a lot of ideas in here around how the Rockefellers, how the Vanderbilt, how other wealthy families built wealth and how they knew not only about real estate investing but they knew really about tax strategy. They knew about whole life insurance. They knew about ways to build wealth differently, and would love to hear your thoughts on all of those things. Namely, we really believe that a high cash value whole life insurance policy, when structured properly, can be an outstanding tool, not just for the death benefit, but also Beth, having managed so many agents, has seen that this is a tool that can help agents provide so many benefits. You know death and disability. Also, the cash value.

Speaker 2: 40:00

I opened a policy before I even began working with Beth. We worked together initially as she was leaving her real estate world and going initially into a job that involved this type of insurance with a former mentor of hers. I had just opened whole life insurance policies myself to support my real estate investing and the lifestyle that I wanna live. Curious if this is something that you are using today, if you're open to talking about it, or just in general, like how you think about building wealth in some of the ways that come up in the book.

Speaker 4: 40:33

So what I implemented right away is that the way our trust and will is written. So originally I was like, oh, when we pass the case, just gonna get everything 50, 50 split, and then, I don't know, live it up, burn it up, sell it Like right. So then I was like, hold on a minute, that's not how the Rockefellers did it right. They pretty much held everything in the trust and they can draw again as a trust, but they have to pay the trust back. And then I allowed to sell things and all of those things. So they pretty much live off of the interest that the trust earns. And so we are restructuring our whole which is pretty much done our living trust of what we expect in our children to do, and our children are 14 and 16. So we still have time until they're 18 and they can take it over. So the next step for us is to have a meeting with our trustees. So then everybody's on the same page, understanding what we are expecting if we were to both pass away right for our children or older.

Speaker 4: 41:24

I have not done a whole life insurance part. Well, we've done a whole life insurance policy about 10 years ago when we were not ready to fund it right, or how do I say it? In some months we could and some months we couldn't right, okay, and that is not. So we ended up shutting that down and pretty much losing that initial fund that we invested into it right, and so we weren't ready at that time. Now I wouldn't say that I wouldn't do it again. We just haven't got to it yet, because at first I want to build up a very strong foundation of real estate investments right. And then, now that we have that and we have a ton of equity in each of these properties and we have monthly income coming in, now I feel comfortable funding a whole life policy monthly, right. So I would definitely be the next step in the process for us to.

Speaker 3: 42:14

That's great. Yeah, and that's what you know. Having managed agents for so long, for like 15 years, I was always kind of like I felt like their mom, like I was always worried about them. You know, because they're transaction oriented, they don't have any passive income.

Speaker 4: 42:29

every January first, it's a clean slate, and it's every month, exactly that's every month that actually you told them, that you told you that listing or closing your last buyer, you're unemployed.

Speaker 3: 42:40

Yeah, exactly, exactly. And then you know, if they get sick or injured and they're the primary breadwinner, they can't work and God forbid anything happened. So when I was looking to make a change in my career, I hired Christine, actually as my coach. That's how an investor got started. Talk about manifesting. I was able to like out of the blue I didn't even expect it. My old mentor called me and I was able to get back into financial services. So now I get to do a little bit of both.

Speaker 3: 43:09

And I learned about this vehicle Like where has this been all these years for all of these agents that could have used this? You know properly structured, high cash value that could have killed you know so many birds with one stone and keeping them safe and protected and all that kind of stuff. So it's just so fun to see, you know. And then Christine and I became best friends. First there was her client. Then we became such good friends and she's like, oh, I'm using that. And I'm like, well, that's what the because the work that I do outside of this is with ultra high net worth families. I'm like, well, that's what the really, really rich people are doing.

Speaker 3: 43:45

She's like no, it's available to everybody. So now we've packaged it up and we said you know, this is a perfect tool for real estate investors, for real estate agents, and we're like we have to get out there and just help more people. And we said let's start with women, because why don't you know women should be-.

Speaker 4: 44:02

And also taxable taxable income reduction, right, Because you have taxed on it sometime in the future. So would you guys like to come and teach us this in Team Gogo, one of the Wednesday production trainings?

Speaker 2: 44:15

Oh, let me think about that.

Speaker 4: 44:18

That would be great. So if you guys could come and do like a full blown presentation on you also have to keep in mind, right, we have agents on all walks of life. You have agents who are brand new and they're in barely dried on their licenses to you know, owners and the team of organizations. So I would love if you guys came and did a full blown training on that.

Speaker 3: 44:37

We would love it.

Speaker 3: 44:38

Yeah, I mean, it's so great to hear you talk, Gogo, about how you saw this. Somebody reached a branch out to you at the Honey Badgers and you are embodying that so much. I mean, the reason as I started this conversation, the reason why you were sitting here, is the same thing. I was like consuming so much of your information going. She's awesome. You know, Christine, we got to learn from Gogo. It's so amazing what she's built here and we can do that. Massachusetts has a very small EXP. We're not that big yet in Massachusetts. Well, let's change that, let's change that. So, but here you are again doing exactly what was done for you, for us. So it's just so awesome. We're really excited about it.

Speaker 4: 45:25

I learned it from. There was a video, one of those reels, by Danza Washington, I think. He did a presentation like what do they do at colleges when kids are graduating? There's usually a person who comes in A commencement speaker Thank you. And so he did one of those, and in that speak he said each one teach one, right. And so we are all in. We are always two steps ahead of someone who's to step behind us, right. And so as long as and the other quote then I absolutely love to live my life by is this one that it's a zig-ziggler quote then you can have absolutely anything in life, the more people you help to get what they want. So if there are people that I can help bring up with the knowledge and I learned from other people who are smarter than me, right Then it's my duty to do that, because I also learned it from somebody else, right? So we all have to pay it forward and then, the more you give, the more you get. It's really that simple. It's that simple.

Speaker 3: 46:15

Yeah, oh, my God, I'm going to kill.

Speaker 4: 46:20

It literally is so simple and we so overthink it, right, like the more you can have, the more you're going to get. It's really it's like. And then here's one more thing I want to add on to that, because this was huge for me when I finally figured it out. You know, sometimes you feel like, well, I do all of these good things, and why do bad things happen to me? Right, and not that a lot of bad things happen, Not a lot. But here's the thing. So, and I and I had someone explain this on a video and I have to go soon, but I want to really get explained this one, because it changed my life, how I look at things.

Speaker 4: 46:49

So imagine that there's a point system every single day, right, and we're getting it's like a credit score, right, like we're getting rated in our actions every single day. So let's say that you did today, you did 10 points worth of good things today, right. And let's say someone trying to cross you today and do five points negative against you, like why did this happen to me? Like I don't deserve this? Why did I put a knife in my back? Whatever, that is right. So now a universe says hold on a minute. This is why you keep winning. Right Universe says hold on a minute because they took five points away from you, but you deserve 10 because you did 10 points of good. You're going to get 10 today. We all get what we deserve, right? So I could care less of who's trying to put a knife in my back or what negative thing happened to me today, because I know I'm getting my 10 points.

Speaker 2: 47:32

I love it Exactly. It's where your focus goes, your energy flows. You know your focus on the 10 points and you're not giving any attention to any of that.

Speaker 4: 47:40

Because I know, even if this person tried to take five points away from you, what do I care? I'm getting 10 in the end of the day, because that's what I put into the universe today, what we all get and what we deserve. So if you don't like what you have, then change what you do.

Speaker 2: 47:52

Right, and sometimes we have a Wayne Dwyer quote, actually, that I put on my whiteboard today right by my exit If you don't like what you see, change the way you see it, or something in paraphrasing, can you?

Speaker 4: 48:02

change that. What are you saying when you, when you change the way you look at things, the things you look at change, change Exactly. Yeah, that's it. Yeah, I love Wayne Dyer. There was another quote from him Some people live 90 years and some people live on your 90 times yeah.

Speaker 3: 48:19

So, good, so good. We love to so much being in your energy today. Go go, thank you so much. This has been so fun.

Speaker 4: 48:28

We're, we're, you see it's attraction because we know a lot of the same people and interested in a lot of the same things.

Speaker 2: 48:36

Love it Right, true, so true. So we're going to put your bio in the show notes. Where can people find you, though? It sounds like you're saying you're hanging out on Instagram all the time. Where can our listeners find you quickest? Yeah?

Speaker 4: 48:49

So go go, stay on Instagram, but you can also find me as go go betki everywhere else. So go go, betki or go go.

Speaker 2: 48:54

Stay Okay, we'll put that in the show notes. Go go. Thank you so much for your time and your beautiful energy. Thank you, and we look forward to so much more to come.

Speaker 4: 49:03

Thank you so much. Thank you for having me. We'll see you guys, when we're done.